Call of Duty: MWII Launch

Producer: Bruno Alonso Boza | Company: Activision | Game Title: Call of Duty: Modern Warfare II

Call of Duty is one of the biggest franchises in the world of gaming and I was fortunate enough to work on the official 2022 launch of 'Call of Duty: Modern Warfare II'. Below you’ll find a selection of Marketing Creative projects I worked on during the launch window.

Paid Media: MWII Launch (Hulu & Amazon)

Senior Producer for the Amazon and Hulu ad assets running nationally as part of media buy on Amazon’s Prime Pre-Roll service and Hulu’s ad supported tier offering. Our team created a kinetic asset utilizing the Multiplayer key art in support of the game’s launch for Hulu's "Marquee" placements. The Amazon TV placements featured Multiplayer Key Art that dynamically expanded within the Roku app's User Interface.

Kinetic Ad within Amazon Marquee Pre-Roll

Ad within Roku Interface

Social Carousel: Launch Vault Edition (Instagram)

Senior Producer for the launch social carousel promoting the Vault Edition Bundle on Instagram. Pinned on the main Call of Duty Instagram account for two months after the “Pre-Order” launch and localized globally. A “Beauty Shot” in terms of our game’s product offering is normally a collage of the product offerings. For this asset our creative team broke out the sections into slides on an Instagram carousel featuring the game’s Vault Edition key art.

Vault Edition Offering - Early Social Mockup

Launch Retail Design for Best Buy, GameStop and Walmart

Senior Producer for launch retail placements designed with the MWII Key Art in service of physical promotional placement at retail stores.