Call of Duty Point Cards

Producer: Bruno Alonso Boza | Company: Activision | Game Title: Call of Duty: Modern Warfare II

In close collaboration with the Commercial department, our Marketing Creative team developed both physical (in-store) and digital 'Call of Duty (CoD) Point Cards.' These cards were designed to facilitate the process of purchasing in-game currency, enabling players to easily upgrade their characters and weapons or acquire MTX bundles from our in-game stores. The creative we produced was then localized into 24 languages (Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Portuguese-Brazilian, Slovak, Spanish, Spanish for LatAm, Swedish, Turkish) currently available in both digital and physical storefronts around the world.