Land O'Lakes National Campaign

Sr. Project Manager/Producer: Bruno Alonso Boza | Agency: Battery L.A. | Campaign: "Eat It Like You Own It"

Served as the remote Sr. Project Manager and client-facing producer for Battery’s first national brand campaign for Land O’Lakes. Asset delivery encompassed programmatic paid video, social media, shopper and an “Eat It Like You Own It” landing page. This campaign reminds consumers to celebrate Land O’Lakes’ progressive 100-year-old farmer-owned, co-op business model and invites consumers to eat Land O Lakes® products proudly as if you were a farmer-owner yourself - because when you buy Land O Lakes® products, you are directly benefitting over 1,000 dairy farmer-owners and their communities.