Senior Producer / Brand Manager: Bruno Alonso Boza
Senior Designers: Carmela Villagonzalo, Mallory O'Brien (née Bockwaldt)
Game packaging is one of the most complex creative production endeavors in the industry, requiring precise alignment across Executive Leadership, Game Studios, Product Management Groups, Global Brand Marketing, Legal, First-Party partners, Commercial, Localization and ESRB teams, all working toward an immovable launch date.
Here, you'll find a collection of packaging projects I led as Senior Producer and Brand Manager, spanning three titles and multiple SKUs. For 'Tony Hawk's Pro Skater 3 + 4,' I oversaw four SKUs, each available in Standard, Digital Deluxe, and Physical Collector's Edition variants, the latter featuring a collectible Tony Hawk skate deck packaged alongside the game. For 'Call of Duty: Black Ops 6' and 'Call of Duty: Black Ops 7,' I led packaging across three SKUs each, covering PlayStation 4, PlayStation 5, and Xbox. Seeing these titles on shelves and storefronts worldwide remains one of the most tangible and rewarding outcomes of this work.
Senior Producer / Brand Manager: Bruno Alonso Boza
Sr. Designer: Carmela Villagonzalo, Mallory O'Brien (née Bockwaldt)
Sr. Designer: Carmela Villagonzalo, Mallory O'Brien (née Bockwaldt)